Aerial view of a lush watershed showing many tributaries coming together to form a new, larger waterway.

Building Capacity for
Transformative Social Impact

The Watershed Impact Difference

Amplifying new voices.
Cultivating high-functioning organizations.
Weaving powerful coalitions at scale.

We are Watershed Impact.

We are strategists and operatives, connectors and catalysts for change. We drive process innovation to build resilient organizations, cultivate new collaborative pathways, and organize high-impact coalitions. Through it all, we help our clients build their capacity to thrive and achieve transformative social impact — together.

We work with small businesses and purpose-driven large brands, business networks, nonprofits of all sizes, government agencies, coalitions, community organizations, and beyond.

Read More

Service Areas

  • We’ve played key roles in winning over 40 legislative and ballot campaigns in states and localities across the political spectrum, and have been instrumental in advancing landmark federal legislation. We’ve served on the steering committees for dozens of campaign coalitions, developing strategic partnerships and helping shape policy and campaign strategy.

    For legislative campaigns at the federal, state, and local level, and for state ballot initiatives, we provide comprehensive services including:

    • Campaign strategy

    • Coalition management and partnership development

    • Business organizing strategy and execution

    • Lobby services and lobby training for new and returning advocates

    • Advocacy communications, including message development, spokesperson identification and training, opinion media creation, earned media and social media strategy, and advocacy materials development

    • Policy analysis and writing support

    Let’s collaborate to leverage this proven policy experience to help you win your next campaign.

  • We have nearly two decades of experience working with small businesses and large brands, and building national business organizations—from advocacy networks to communities of practice. We empower business leaders to effectively tell their story and achieve transformative impact through collective action.

    We:

    • Build rapid-response and enduring business advocacy networks that can turn the tide of policy campaigns and help secure votes – and wins – in unlikely places

    • Grow and strengthen communities of practice, as well as business networks that are place-based and issue-based

    • Work 1:1 with business owners and executives to hone their storytelling for proven impact with consumers, with policymakers, in the media, and beyond

    • Design and facilitate catalytic business convenings, conferences and strategy sessions

    Whether you’re looking to craft your business’s story, build an advocacy network, strengthen a business organization, or design a dynamic convening, we can help guide and deepen your success.

  • Coalition building and stakeholder engagement have been at the heart of our work for 25 years. We have extensive experience with and a passion for developing high-impact coalitions from regional through international scales. We’ve built successful coalitions in the private, nonprofit, and public sectors, on a range of issues from economics to environment to equity. We specialize in bringing sectors together and weaving powerful coalitions at scale.

    Let’s work together to mobilize your stakeholders, forge strategic partnerships, and cultivate thriving networks that achieve greater collective impact.

  • Drawing on over two decades of experience building and advising hundreds of nonprofits across the U.S. and internationally, we offer expertise in:

    • Program development

    • Operations management and process design

    • Staff hiring and development

    • Organizational culture and employee wellbeing

    • Governance evaluation

    • Board coaching and development

    • Retreat planning and facilitation

    We can help you build capacity in your organization and people, optimize your operations, and empower your team to drive transformative impact.

  • With over two decades of management experience in the nonprofit, private, and public sectors, one of our key services is interim executive management, including fractional Chief Operating Officer (COO) support. Interim executive management is ideal when you face pressing needs but aren’t ready for a full-time hire, or when you need interim leadership during the hiring process to guide decisions on permanent staff.

    Let’s collaborate to meet your current needs and position you for continued growth and success. We can help you cultivate a high-functioning organization with smart process where people thrive.

A woman speaking at a press conference with a podium labeled #RaiseTheWage, with additional speakers and supporters looking on. American flags are in the background..

Judy Conti, Government Affairs Director, National Employment Law Project:

“Alissa is a skilled and strategic advocate. As just one example of her successful work, because of her strategic organizing and persuasive lobbying, Members of the House of Representatives who haven’t co-sponsored any minimum wage bills in the past decade, co-sponsored the Raise the Wage Act.

There are at least a half-dozen Members whose yes votes were almost entirely attributable to the in-district organizing Alissa and Business for a Fair Minimum Wage planned and conducted, and probably two dozen more who felt comfortable with this bill because of the business support that Alissa and her team made so evident.”

A group of people posing in a formal room with American and Maryland flags, two individuals seated at tables signing documents marked SB 555 and APR 11'23 MLK JR. 33, with portraits on the walls.

Dave Bolotsky, Founder and CEO, Uncommon Goods:

“I had the pleasure of working with Alissa in her leadership role at Business for a Fair Minimum Wage for a decade. With her leadership, we succeeded in getting the minimum wage in New York State raised and having it done in an intelligent, thoughtful manner. Alissa is both a great listener and effective advocate.

Alissa deserves a great deal of credit for being open-minded. She welcomes challenging feedback and is someone I trust and respect greatly. I look forward to the opportunity to work with her again.”

Group of people standing in front of the Delaware State Building. A microphone and document are on a table in the foreground.

Erin Musgrave, Founder & Principal, EMC Communications:

“We had the privilege of working with Alissa for nearly a decade during her time co-leading Business for a Fair Minimum Wage. Her strategic vision and coalition-building expertise were instrumental in securing minimum wage increases that benefited millions of workers across numerous states. Alissa's unique ability to mobilize business leaders as effective advocates transformed each campaign's reach and impact.

What truly sets Alissa apart is her combination of policy expertise, organizational leadership, and genuine commitment to economic justice. We're grateful for Alissa's collaborative approach and dedication to creating meaningful economic change.”

Read more

How can we catalyze your transformative impact?

Work With Us